AI Insights · Timothy · October 2022
Top 5 Social Apps on Android in Nigeria Q3 2022
In Q3 2022, TikTok, Unlimited Texting, Calling App, Bigo Live, Poppo live, and BuzzCast demonstrated varying trends in downloads, revenue, and active users on the Android platform in Nigeria.
The third quarter of 2022 saw an interesting performance from the top social apps in Nigeria on the Android platform. Data from Sensor Tower provides a detailed overview of the trends in weekly downloads, revenue, and active users for TikTok, Unlimited Texting, Calling App, Bigo Live - Live Streaming App, Poppo live, and BuzzCast - Live Video Chat App.
TikTok maintained a significant presence with weekly downloads beginning at 184.6K and gradually decreasing to 46.4K by the end of Q3. The weekly revenue ranged between $6.6K to $7.6K, showing a relatively stable trend. Active users started at 1.33M and fluctuated slightly, closing the quarter at approximately 1.38M.
Unlimited Texting, Calling App showed a steady weekly download rate, starting at 10.6K and peaking at 12.5K mid-quarter before dipping to 8.8K. Revenue saw a mild increase from $2.2K to around $2.6K. Active users also demonstrated growth, beginning at 42.1K and reaching 52.4K by the end of September.
Bigo Live - Live Streaming App experienced consistent weekly downloads, ranging from 12.5K to 16.2K. Revenue showed an upward trend, starting at $1.4K and ending at $2.2K. Active users remained relatively stable, hovering around the 145K to 156K range.
Poppo live saw a remarkable increase in both downloads and revenue. Weekly downloads surged from 1.2K to 14.7K, while revenue exhibited significant growth, starting at $530 and reaching $4.6K by the end of the quarter. Active users followed a similar trend, increasing from 1.6K to 13.4K.
BuzzCast - Live Video Chat App had a varied performance with downloads starting at 1.6K, peaking at 3.6K, and ending at 1.3K. Revenue showed a general upward trend, beginning at $970 and rising to $1.4K. Active users also varied, starting at 5.3K, peaking at 8.8K, and ending at 6.1K.
These insights from Sensor Tower highlight the dynamic nature of the social app market in Nigeria. For more detailed insights, visit Sensor Tower.